Using Vectric (free trial here) I imported a 3D model of a book - then using the project toolpath onto 3D model added some vcarved text into it.
I used a 1/4 inch bit from here to do the roughing. Then used this tapered ball nose bit from here to do the finishing on the 3D model. Then I used a 1/4 inch 60 degree vbit from here for the text. Finally did the cutout using the 1/4 inch bit mentioned for the roughing.